The gramophone industry boomed in the 1920s as the survivors of the trenches, whose youth had been cut short, made up for lost time. The international potential of the recording industry was demonstrated by the introduction of Jazz and dance music from the United States.
The flagship HMV store opened in London's Oxford Street in 1921, and in 1923 the technology received a royal blessing when King George V and Queen Mary recorded 'A Message to the Empire'. In the same year the invention of electrical recording enabled records to be played on both sides - it was the birth of the B side.
In 1926 The Gramophone Company purchased a building at 3 Abbey Road, London to house the new technology. It was to become the most famous recording studio in the world. In 1927 the Company released a recording of choirboy Ernest Lough singing 'Wings of a Dove'. It was to become the world's first million selling record.
music 100 captures the spirit of the 'Roaring Twenties' with a display of the first 'B sides', and original costume from the era. Royal patronage is recalled by the silver microphone cover used when King George V made his fug recording.